Working with a wide range of organisations and partnerships doing good things

A Few of our Projects

Designing and developing custom websites tailored to meet your needs, that are easy for you to use and add content, enabling your audience to keep up to date with your stories and work.

View a big list of the wonderful clients we've worked with →


Most of our work is related to web design and development, whether it's a new website, or enhancing an existing site to be more user friendly or have additional functionality such as e-commerce for example.

  • “Laura works with the structure of information as well as its visual presentation which means she gives a coherent representation of information rather than just a pretty one. Complex information websites have different needs to smaller single-issue sites; she understands both. She has a keen sense of how people use a website and what they might want from it, and how to attend to that. She is highly tuned to usability and accessibility issues.“
  • "The strong, and relatively rare combination of design and technical skills make Popokatea a pleasure to work with."
  • "Laura expertly guided us throughout and we have ended up with a site that functions in exactly the way we envisaged and is also flexible enough to incorporate our future developments."
  • "Laura has been rather instrumental in transforming massively the user experience of the Web site"
  • "Laura is a talented, imaginative and elegant designer. She has a brilliant eye and excellent sense of space and balance. Her work gives a website character without fuss; up to date-ness without time limited fashionability. It is subtle and effective and welcoming."

Meet Popokatea

Who is behind Popokatea?

Popokatea is a one woman web design studio based in Newton Abbot, Devon run by Laura Whitehead. Designing for the web part time since 2002, she decided to finally fly from the nest to go full time with Popokatea in July of 2008. Since then she's designed and developed over 40 websites from tiny microsites through to sites for complex data presentation. Before focussing on Popokatea full-time, Laura worked in the nonprofit / third sector for over 15 years, and supported a wide range of organisations and communities with their knowledge and information development, and their collaborative partnership working.

Laura mostly works alone on projects, but for larger web and data projects and event reporting works with a small team of superbly skilled associates to be able to deliver the best service to fulfil your needs.

Read more about Popokatea here →

Where does the name Popokatea come from?

In New Zealand there is a bird known as Popokatea, the Whitehead (Mohoua albicilla). Laura likes wildlife and birds.

Bringing fresh & creative design with a focus on user experience and interaction. Popokatea delivers a wide range of services including web design and development, identity & print design, event reporting, training & consultancy.